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Web and mobile app development is the process of designing, building, and maintaining applications that can run on the web or mobile devices. It involves a range of skills including programming, user experience design, and project management. Many companies and individuals hire dedicated app development teams to bring their ideas to life, while others use DIY app builders or outsource the work to freelance developers. Successful app development companies create some of the most widely used and lucrative apps in the world, to disrupt the ways in which companies and their people communicate.