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Immersive technology is the use of technology to create an environment that fully engages a user’s senses, creating a feeling of presence. This technology has been used in various industries such as entertainment, education, and retail. For example, virtual reality (VR) can be used in gaming, simulations, and training programs, while augmented reality (AR) can enhance product displays and marketing experiences. Mixed reality (MR) combines aspects of both VR and AR, creating a hybrid experience. The utilization of immersive technology has the potential to revolutionize how we interact with digital content and offers exciting new possibilities for businesses and consumers alike.